Dating App Whiz Whitney Wolfe Breaks Ground In A Physical Store

Dating app users no longer have to meet at Starbucks. Users of a virtual app now have a physical location to meet face to face. A recent article covers the plans of Bumble to open a brick and mortar location aimed at creating and building social relationships.

Bumble, the female-centric dating app, is one of the top two lifestyle apps downloaded on iOS, the other app is Tinder. Current CEO and founder of Bumble Whitney Wolfe, also co-founder of Tinder, details another app launched by Bumble, BumbleBFF. This friendship app introduces new friends. Launching soon is Bumblebizz which connects networking individuals in a casual interface. The company goal is to connect people with love and friendship relationships, now business relationships as well. The physical space, known as the Bumble Hive, will start as month long project. Bumble is open to expansion or extension and spreading to different cities.

Whitney Wolfe, a southern Methodist university grad and Salt Lake City native, realized app ambitions while working at a San Francisco startup at the age of 22. Returning from a trip to Thailand, Wolfe began plans on a dating app leading to the birth of Tinder. After co-founding Tinder in 2012, Whitney Wolfe improved on the traditional dating app model by adding photo verification which Whitney Wolfe integrated into Bumble. College campuses were the main testing pool and feedback received was channeled into the creation and launch of Bumble two years ago. Affected by negative dating app experiences and bonding single users over shared “emotionally unhealthy” dating memories, Wolfe developed Bumble as a female version of Tinder, where raunchy male participants can be edited and dating profile photos are verified in anti-catfish efforts. Certain male users sometimes show signs of anger and rudeness when rejected, Wolfe designed Bumble to protect innocent users from “people who act aggressively and erratically.”

Whitney Wolfe has been awarded Business Insider’s 30 most Important Woman Under 30 and also received Forbes 30 Under 30 honors. Bumble’s current user activity at the time of publication exceeds 800 million matches and 10 billion swipes per month. Bumble’s daily user activity exceeds 4 million matches per day and 220 million daily swipes.